This Privacy Policy explains how Lucerna Beauty, Inc. (Lucerna, we, us), a company based in Los Angeles, California, collects, uses and shares personal information when you visit our store, place an order, contact us or otherwise interact with us.
This is a demonstration store operated by Razviel, and no orders are processed. The description below is the policy the store would operate under; in this demonstration no personal information is collected through the forms on this site, and anything you type stays in your own browser.
1. Information we collect
- Information you give us: name, email address, shipping and billing address, phone number, order details, account sign-in details, your birthday if you add it, messages you send us, reviews you write, and answers you give in the Shade Finder.
- Shade information: the shades you buy, your Shade Finder result and what you tell us about your skin tone and undertone.
- Payment information: payments are handled by our payment processors. We receive confirmation of payment and limited card details such as the card type and the last four digits. We do not store full card numbers, and cards are not kept on your account.
- Information collected automatically: device and browser type, IP address, pages viewed, items added to the cart, and similar usage data, collected through cookies and similar technologies.
- Information from others: carriers send us delivery updates, and a friend may give us your email address to send a referral or a gift card.
2. Photos of your skin and health-related information
This store does not upload or store photos. A photo you attach in the chat, of your skin, a swatch or a damaged product, stays in your own browser, like everything else you type on this site; reviews are text only. If you tell us about a reaction to a product, a pregnancy, an allergy or a medical condition, we use that information only to answer you, to record and investigate a product safety report, and to meet our legal obligations. We do not use any of it for advertising.
3. How we use information
- To take, fulfill and deliver orders, and to handle returns, exchanges, claims and warranty requests.
- To run your account, Auto-Replenish, Lumens, referrals and the Lucerna Vault.
- To recommend a shade, and to remember your shade so that we can help you reorder or exchange it.
- To answer your questions and keep a record of our conversations.
- To send order and account messages, and marketing messages if you have agreed to them.
- To prevent fraud and keep the store secure.
- To understand how the store is used and improve it.
- To comply with the law.
4. Automated assistance
Messages to our support channels may be answered by an AI assistant working from your order and our published policies, with our customer experience team taking over where a decision is theirs. The assistant is always identified as an AI. It does not read a shade from a photo and does not make decisions that are reserved for our team.
5. How we share information
- With service providers who work on our behalf: the store platform, payment processors, carriers, our fulfillment partner, and the tools we use for support, email, reviews, returns, Auto-Replenish, rewards and shipping protection.
- With authorities when the law requires it, or to protect our rights and our customers.
- With a successor, if the business is sold or merged.
We do not sell personal information for money.
6. Cookies
We use cookies that are necessary for the store to work, such as keeping your cart, and cookies that help us understand how the store is used. You can control cookies in your browser settings.
7. How long we keep information
We keep order and account information for as long as your account is open and for as long afterward as the law requires for tax, accounting and product safety records. Closing an account and deleting its data are separate requests, and we tell you which one is happening.
8. Your choices and rights
- You can unsubscribe from marketing emails with the link in any email.
- You can ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it.
- Depending on where you live, you may have further rights, including the right to object to certain uses and the right not to be treated differently for exercising your rights.
To make a request, use the form on our Contact page and choose A privacy request. We verify it is you with a light identity check, log the request and respond within the time the law requires.
9. Children
The store is not directed to children under 13, and we do not knowingly collect their personal information.
10. International transfers
We are based in the United States, and information we collect is processed there. If you order from another country, your information is transferred to the United States.
11. Security
We use reasonable technical and organizational measures to protect personal information. We never ask for a password or a card number by email, chat or direct message; signing in uses a one-time code sent to your email.
12. Changes
We may update this policy. The date at the top shows the latest version.
13. Contact
Lucerna Beauty, Inc., Los Angeles, CA, United States. Privacy requests: the form on our Contact page, under A privacy request.